IKEA's store in Sofia, Bulgaria is only a few months old, having been opened in September of 2011. But it's 30,000 square feet of pure recruitment ground is paying dividends in the struggle against Urban Outfitters. But, nonetheless UO has gotten its hooks into young Bulgarians turning them hipster.
Gogol Bordello, a Manhattan based group (pictured above in the dirty hipster stash and grimy clothing) embraces Bulgarian traditions and gypsy stylings to give a hipster vibe that is popular amongst the hipsters in Bulgaria.
The Zydepunks, a New Orleans based group has commandeered traditional Bulgarian folk music, woven it with cajun and zydeco rhythmic gyrations and created hipster songs.
Unfortunately these American exports seem to be increasing UO's power inside of Bulgaria so IKEA must be extra vigilant. As if that wasn't bad enough, Sofia has its own hipster hot spot called "The Apartment". That's a picture of hipster scrawling at this place "where the cool kids hang out". IKEA has its work cut out for it in Bulgaria.
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