Wednesday, January 11, 2012

Ikea is once again on the move to stop the United Republic of Urban Outfitters

There are many hipster and hipster curious types in Asia, especially in the Chinese middle classes and all over Japan. But, in India the country has yet to reach the point of cynicism required to mutate tweens and twenty-somethings that have taken a page out of Peter Pan's playbook of never growing up into the hipster that destroys community. Bollywood's brilliance and vibrance makes sure that people cannot sink to the level of depravity that creates hipster breeding grounds. It makes IKEA's decision to open in India an unique one then.

We all know that IKEA has given up the profit motive in order to save us from the impending evil that will come through the creation of the United Republic of Urban Outfitters. It made us ask why India? Why now? Well, India is outpacing much of the world in growth and it may soon knock the Chinese out of the number two spot in the game of Economic power simply by their enormous growth potential and a lack of state mandated family planning. With growth and the economic prosperity that often follows comes the natural tendency to become cynical and ironic to the point that a word cannot be uttered without a sarcastic hue blanketing the syllables. So IKEA is taking a preemptive strike against the possibility of UO making inroads into India. Hopefully through the power of Bollywood and IKEA this populous country will not fall prey to hipsterdom.

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