Urban Outfitters has a 505,266 twitter army that dwarfs even the combined strength of IKEA's regionally based army. Point UO.
Urban Outfitters has 176 stores proper to IKEA's giant 316 spanning 38 countries. Point IKEA.
IKEA also dwarfs UO in employee size to a 4 to 1 ratio. Point IKEA.
At the moment it appears IKEA is well placed to check UO's growing power. However, if the hipsterification is complete enough too many people will be left unaware by the schemes of UO. Plus, UO has a terrifying ally in the owl. Owls can no longer be trusted, even ones claiming allegiance to Hogwarts.
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